Funds industry must aim for fairness

My article, published by @FT today (hard copy Monday October 22nd):

‘We need to make the direct benefits of business apparent to many more people’

“An unfair capitalism will never regain people’s trust. Science, however, suggests we do not need to seek equality to generate trust. Rather, we need to aim for fairness. This will give us a chance of a financial system that people can believe they have bought into.”